Hasselblad has posted a teaser on its website for a product launch event on September 7, 2022. (UTC -2)
The teaser is short on details, but does show off what appears to be an X-series mirrorless camera with a similar design to the company’s X1D system.
Inspiration in every detail | Live event September 7th 2022 15:00 CEST
— Hasselblad (@Hasselblad) September 1, 2022
It also appears as though the lens attached to the camera is new with both an aperture and focus ring. From a cursory glance at the teaser image, the lens has a minimum aperture of F32 and a minimum focusing distance of 45cm (1.5ft).
The livestream event is set to take place at 15:00 CEST (UTC +2) on September 7, 2022. You can set a reminder for yourself on Hasselblad’s teaser page.
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