Branding is more than just a logo, it is the vision and delivery of your business, which, in photography, is very important. Whether you are a wedding, newborn, portrait, or product photographer, having the right branding is a key element to getting great clients through the door and optimizing your services. In this video by boudoir photographer Michael Sasser, he takes us through some great tips and tricks.
Your brand can help you determine who you are as a photographer and what type of clients you want to attract. Sasser shares his new workbook, which can help you identify answers to some of the key questions he asks of you and also gives you the tips you need to make steps towards those goals.
Having a clear idea of your brand allows you to optimize your website, email traffic, social media, and even how you present yourself on the day of the shoot. It becomes an identity and a mission statement you live by and provides great comfort to your clients.
This video is certainly a great insight into some of the questions and answers you should be looking at while wanting to create your brand, and Sasser has done a great job putting this together.
For photographers who currently run successful businesses, what tips and advice would you give to those starting their careers?