Taylor Swift’s Go-To Camera: The Olympus E-M10 Mark IV

Taylor Swift is known for her music and cultural influence, but it turns out she’s also an Olympus camera fan.

Swift has a history with Olympus cameras, dating back to at least 2016, when she was photographed with the original E-M1. During an appearance on The Tonight Show in 2022, Fallon mentioned her using a “really cool camera.” The camera in question was the OM-D E-M10, a sleek black and silver mirrorless camera that blends a retro look with digital technology. According to Elite Daily, Swift often uses the “Vintage Art Filter 1” on her photos.

The Olympus E-M10 Mark IV packs a lot into a compact body. One of its standout features is the range of in-camera art filters, which Swift is said to use regularly. The filters give photos a vintage, film-like feel without needing post-processing. The camera features a 20 MP sensor, in-body image stabilization, and a fast autofocus system, making it ideal for shooting in a variety of conditions. The lightweight design makes it portable, which is probably why Swift finds it perfect for capturing moments on the go. While we don’t know all the specifics of her photography habits, it’s clear that she’s intentional with her camera choice, sticking with the Olympus line for years.

What’s interesting is that Swift’s association with Olympus has remained relatively low-profile, despite her massive influence. This raises the question: why hasn’t Olympus capitalized on this? Olympus cameras, particularly the OM-D series, have a reputation for being user-friendly yet powerful, making them a solid choice for both casual users and more experienced photographers. Swift’s preference suggests that even someone with her resources values a camera that delivers quality without being overly complicated.

Lead image by iHeartRadioCA, used under Creative Commons.